TheoryShopping

• Monday - Saturday 10:00AM-8:00PM
• Sunday 12:00PM-6:00PM

Level 1

Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform: a modern edit of elevated essentials. Theory balances luxury with accessibility in collections defined by precise tailoring and exceptional fabrics. Nearly three decades later, the brand continues to refine timeless essentials, infused with the energy and sophistication of New York City.

Every element of a Theory garment is meticulously crafted at the design and innovation center in the Meatpacking District, using fabrics sourced from the world’s best mills and tested for quality, durability, and design. The result is a collection that embodies form, fit, and construction at the highest level.